Created a social media best practices deck during the height of the COVID-19 pandemic for Los Angeles–based independent record label 10K Projects.

The goal was to help their artists and internal team communicate authentically and effectively with audiences during a time of uncertainty, while leveraging a uniquely captive audience at home.

The deck outlined creative strategies and platform-specific guidance for IG Live, AMAs, listening sessions, Facebook Live, TikTok (as it first began to take off), YouTube Live, and YouTube Premiere.