I joined Becca as Head of Digital in 2024 to build and lead the agency’s digital division, expanding its offerings beyond traditional PR and developing social strategy for top hospitality clients including Ralph Lauren Hospitality, Marky’s Caviar, Le Bernardin, Bangkok Supper Club, and The Chef Assembly. I partnered closely with PR and creative teams to craft campaigns and moments that resonated with audiences online.

I developed and launched content franchises for the Becca Instagram that continue to drive the account’s highest engagement. For @thepolobar, our team produced original content around the NYFW Polo Bar activation in the Hamptons and supported live coverage from @ralphsparis during the 2024 Summer Olympics.

My work has extended beyond social into partnerships, events, and introductions that have generated real business results. I’ve brokered collaborations for clients and connected restaurants with media, brands, and tastemakers, facilitating relationships that have led to high-value opportunities and private event bookings. I also produced a Meta x Le Bernardin Creator Workshop with Chef Eric Ripert that generated over 2.6M impressions. Getting the right people through the door has been one of my favorite parts of the job, organizing dozens of influencer and media dinners on behalf of our clients.