Led digital and social media strategy at HBO, first as a coordinator and later as a manager. Oversaw social strategy for Game of Thrones, growing its accounts to more than 60 million followers across platforms and earning Webby Awards for Best Overall Social Presence and Best Digital Campaign. Shaped and led major global campaigns including the #ForTheThrone scavenger hunt, Artist Prop Collection, and the record-breaking ice-melting livestream that revealed the Season 7 premiere date.

Drove social integration for the Emmy and Cannes award-winning Westworld SXSW activation and managed digital initiatives for Westworld, High Maintenance, Girls, and Veep, collaborating directly with executives, talent, and creative teams across editorial, design, and marketing. Also led social coverage for the Game of Thrones Live Concert Experience with composer Ramin Djawadi, capturing content from sold-out arena shows in Los Angeles, New York, and London. Traveled to Brazil, San Diego, and New York Comic Cons to oversee live coverage of Game of Thrones brand activations and talent panels.