Brought on to support Mattel’s campaign for the launch of the Wicked dolls celebrating the upcoming theatrical release of Wicked. Developed the video format for a “Finish the Lyrics” social campaign, where fans completed iconic Wicked songs that played as audio from the dolls, in partnership with a creative producer.

Sourced on-camera talent, gathered creative references, location scouted, crafted loose scripts, and oversaw production to bring the concept to life across Mattel’s social channels.