Developed the social media strategy for Broadway Forever, a campaign from the non-profit NY Forever that brought Broadway’s top talent to Washington Heights and the Bronx for a free concert series presented by City National Bank.

Concepted and developed the creative strategy for the @NYForever Instagram and collaborated with a creative partner to produce all social content, from talent promos and real-time event coverage to shareable IRL collateral that drove community engagement and volunteer opportunities.

The campaign generated 117K total in-feed post reach and 80.5K Story reach, with participating talent and user reposts extending visibility to over 11.1M followers. Collectively, the participating talent represented a combined audience of 17M on Instagram.