Managed social media for NY PopsUp, a statewide festival of pop-up performances designed to revive New York’s cultural spirit through live art following the COVID-19 pandemic.

Worked closely with the programming and design teams to plan and schedule social content, write copy, and oversee the posting and community management across Instagram, Twitter, and Facebook. Collaborated with designers to produce graphics and motion assets, ensuring all creative aligned with the festival’s brand and timeline.