Co-founded Snaplistings in 2016, a first-of-its-kind real estate media company that turned apartment hunting into entertainment.

Built entirely on social media, the brand showcased New York City listings through short-form, dynamic, personality-driven video tours led by charismatic agents. Acting as producer, strategist, and talent director, I identified and cast realtors, developed creative formats, and oversaw daily content that blended storytelling, humor, and utility, turning real estate listings into bingeable entertainment.

What began as an experimental side project quickly became a viral success. The brand grew organically, connecting renters with agents in real time and generating measurable business leads, proving that real estate marketing could live and thrive natively within social media. Snaplistings was featured in Adweek, The New York Post, and CNBC for its innovation, cultural impact, and for redefining how real estate could be marketed through social storytelling.

The company expanded nationally and was acquired in 2018.