Led brand strategy and editorial for @YouTube (100M+ followers), working alongside a video producer and graphic designer as the platform’s core social team. Together, we translated product launches, platform moments, and creator trends into engaging, consumer-facing narratives on social.

Partnered closely with product, creative, and marketing teams to shape messaging for brand campaigns and cultural moments, balancing evergreen storytelling with timely, trend-driven content that kept YouTube at the center of the online conversation.

One of my marquee projects was YouTube’s 2019 Pride campaign, where I led brand strategy for a social campaign bringing Kim Petras and Nikita Dragun together in conversation for Pride. We also created a monthlong editorial brand campaign celebrating LGBTQ+ creators throughout June.